Published in 2008, The Profile UK Outdoor Report is the definitive report on the specialist outdoor industry and offers a unique combination of up to the minute statistical analysis based on retailer and manufacturer’s surveys combined with individual product sector analysis gathered over the past five+ years.
The report identifies the value of the outdoor sector through its core product areas and associated sub sectors including: Clothing (waterproof, fleece, base and travel apparel), footwear and equipment (rucsacs, sleeping bags, tents and hardware).
Full brand-by-brand analysis, Profile of top 20 suppliers by turnover, current trends etc. Profile of top 15 retailers, number of stores, turnover, employees etc.
The 80+ page report, costs £495.00 (VAT exempt) and is available in pdf format.
Please click to download a copy of the contents.
The report is based on consumer interviews taken during April/May 2009 and reveals; consumer buying habits, attitudes to spend in 2009, product ownership by type, brand ownership/awareness, place and channel of purchase, influencing factors when purchased, use of internet when making a purchase. The report covers camping equipment, tents, sleeping bags, stoves etc. Camping - consumer frequency and duration.
Available June 2009 – cost £550.00
Please contact us for further details
Outdoori
PO Box 50, Kendal
Cumbria LA9 4GW, UK
T: +44 (0)1539 730400
F: +44 (0)1539 725514
E: peter@outdoori.com