Profile State of Trade Survey

Started in 1994, the Profile state-of-trade survey is a quarterly report that tracks sales of clothing, footwear and equipment.

Profile’s survey allows you to track sales, by type, gender (clothing and footwear) and price point. It lets you focus or target key price points giving volume and value analysis on like-for-like and year-on-year analysis.

Although brands receive their own individual data (market share/ position etc) this information is not generally available - each brand receives their own information but not that of their competitors and visa-versa, this making it both secure and confidential.

The service is well respected within the trade having been endorsed and used by both the Outdoor Industries Association (OIA) and the European Outdoor Group (EOG).

“Market analysis is traditionally a field of smoke and mirrors. Numbers are often estimates of estimates. Profile is different. Profile is based on real sales, by real brands to real retailers. The numbers are viable and usable because they are built on a foundation of reality."

Mick Farnworth – Equipment Product Manager, Mammut Sports Group

"The Outdoor Reports provided by Profile have been very useful for Macpac's sales and marketing reporting functions. The data provides an excellent breakdown of value and volume per product category, and when combined with other sources of market intelligence, greatly assists Macpac's strategic planning processes."

Frank Spiewack Sales & Marketing Manager Europe Macpac

“As for Deuter it became a very valuable basis to figure out our position in the different European markets which is essential for future strategies. The Profile report is by now the only European wide survey about the outdoor market and helps us a lot within our talks to local distributors/ dealers in the different countries. How can a brand work without that survey?"

Bernd Kullmann – Managing Director Deuter GmbH Profile

UK only, please ask for more details regarding product sectors and cost.

CONTACT

Outdoori
PO Box 50, Kendal
Cumbria LA9 4GW, UK

T: +44 (0)1539 730400
F: +44 (0)1539 725514
E: peter@outdoori.com