Published every two years, The Profile UK Outdoor Report is the definitive report on the specialist outdoor industry and offers a unique combination of up to the minute statistical analysis based on retailer and manufacturer’s surveys combined with individual product sector analysis gathered over the past five+ years.
The report identifies the value of the outdoor sector through its core product areas and associated sub sectors including: Clothing (waterproof, fleece, base and travel apparel), footwear and equipment (rucksacks, sleeping bags, tents and hardware).
Full brand-by-brand analysis, Profile of top 20 suppliers by turnover, current trends etc. Profile of top 15 retailers, number of stores, turnover, employees etc.
The 95+ page report, costs £595.00 (VAT exempt) and is available in pdf format.
Please click here to download a copy of the 2010 contents.
The 2010 Profile UK Outdoor Report is published on May 24th
The report is the largest and most in-depth consumer study ever completed in the UK on the family camping equipment sector and a must for anybody involved in the camping market.
Despite being central to the outdoor industry, the UK camping sector has been poorly served with accurate and consistent market data. During May 2009, Profile Outdoors Ltd conducted an online survey, the purpose of which was to take a snapshot of the UK camping market with an emphasis towards the family sector. Its aim was to identify participation and duration, brand ownership/awareness, spend on camping equipment (tents, sleeping bags, furniture and cookers etc) and identification of favoured retail channels (retail store by market share) and use/importance of the internet.
The survey, the largest of its kind ever conducted with over 3,100 respondents was produced with the assistance provided by three of the most well respected organisations involved in UK camping: The Camping and Caravanning Club, Camping Magazine and UKCampsite.co.uk.
The cost of the 59 page report is £695.00 and includes analysis and graphs etc of our findings with 35+ pages of tables,
Published July 2009
Profile Outdoors Ltd
PO Box 50, Kendal
Cumbria LA9 4GW, UK
T: +44 (0)1539 730400
F: +44 (0)1539 725514
E: peter@outdoori.com