Between 2008 and 2010, Profile researched and wrote ‘Shaping The Future Report’ for the Outdoor Industries Association (OIA). This was followed in 2009 by ‘Consumer Buying Trends’ and ‘Knowledge, Information and Preference’ in 2010.
The reports were designed as factual, working documents offering a snapshot of the industry while focusing on key strengths and opportunities, backed by consumer research (10,000 completed surveys in 2008) to add both strength and depth. The reports have subsequently formed a benchmark for on- going research.
EOG State of Trade Report - 3 years of hard data on the European outdoor market.
Profile was instrumental in the creation and development of the European Outdoor Groupﾒs first state of trade survey in 2010, supplying data collation, market analysis and report compilation. It continues as an active partner in these roles for the subsequent and future annual reports.
Described as ‘ground breaking’, the landmark project is now in its third year and continues to bring hard figures to the market. The 2012 State of Trade Report included seasonal sales value and volume through seven product categories and 30+ sub categories across 22 countries in the period 2010-2012. The dozens of participating brands enjoy exclusive access to the full data giving them, for the first time, a clear picture of the size, scope and direction of the outdoor markets.
EOG President David Udberg said on its introduction, “It is testimony of what we can do when we all work together as an industry.” As one participating brand put it on reading the report, “Today, we gratefully received the book from EOG State of Trade report. In my opinion, it is a milestone in the history of the outdoor industry in Europe.”
Project partner Peter Luscombe of Profile Outdoors said, “The sheer amount of raw data supplied proved to be quite daunting and is also, of course, the key factor is compiling the most useful and in-depth report ever produced on the European outdoor market. I would like to thank the EOG for choosing Profile as partner in this ground breaking project.”
The European Outdoor Group (EOG) is an association set up to represent the common interests of the European outdoor industry.
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